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Unit 1 – About the National Association of Funeral Directors (NAFD)

The National Association of Funeral Directors is the oldest, largest and most inclusive trade body in the sector, representing and setting the standards for more than 4,000 UK funeral homes, suppliers to the profession and overseas funeral directing and supplier businesses.

The NAFD was founded in 1905 as the British Undertakers Association, becoming the NAFD in 1936 and it is known as the voice of the funeral profession – advocating for the highest standards within the profession and campaigning for the rights of all funeral directors and their clients.

The NAFD represents all funeral businesses, regardless of size or structure, making a commitment to both promoting and protecting the whole profession and to giving voice to the variety of views within the membership.

The Association also ensures that its members set the highest standards of customer care in the industry, through a robust Code of Practice, Code of Professional Standards and independent arbitration service.

As a result, the NAFD’s lion logo is acknowledged as a ‘kite mark’ of quality assurance, something that the public can look for as a guarantee of high professional standards. Bereaved families should always be able to turn to an NAFD member firm with confidence to arrange a funeral that is a fitting final farewell to their loved one and meeting these high standards are central to your membership of the Association.

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